NOW NOW NOHO, New York – A Smart Stay in the City
About the Hotel
Compact Sleeper Cabins
Now Now Noho offers single-occupancy sleeper cabins ranging from 27 to 57 sq ft, inspired by European train cars and Japanese capsule hotels. Each cabin includes a 74-inch bed, storage space, a desk, and a vanity mirror. Cabins have lockable doors and partially open ceilings with acoustic baffles for airflow. Shared lockable bathrooms feature Grown Alchemist toiletries and Dyson Supersonic hairdryers. Rooms include Garnier-Thiebaut linens, Wright mattresses, Brooklinen robes, and sound machines.
Tech & Social Spaces
The hotel provides Apple iPads, Therabody SmartGoggles, Solawave masks, and Meta Quest VR goggles for rent. The guest lounge has a Connections Board for travelers, stand-up desks, and a coffee station. Women+ floors cater to women, non-binary, and gender non-conforming guests. No TVs are in cabins, but soundproof headphones are available.
Lower Manhattan Location
Now Now Noho is on Bowery, where the East Village, Lower East Side, SoHo, and West Village meet. It's 600 meters from NYU, 3 km from the Empire State Building, and near the Whitney Museum, One World Trade Center, and the 9/11 Memorial. The Bleecker Street subway station (6 train) is two blocks away, with connections to the B, D, F, and M lines.
Group & Business Stays
The hotel accommodates groups like corporate teams, film crews, and university programs. Business travelers get locked-in rates. No elevators are available, but ADA-compliant rooms are on the ground floor. Luggage storage lockers are provided, and housekeeping services occur every third day.
House Rules & Policies
No smoking, vaping, or food in cabins. Cell phone calls are restricted to shared areas. Rooms are single-occupancy only. Minimum stay is 5 days, maximum 15. Check-in includes a welcome drink. Membership offers discounted rates and perks like free slippers after 5 nights.
Choose the Room
Check Dates & Room Rates
Getting around
All Transportation Options at a Glance
Amenities
General
- No smoking on site
- Free Wi-Fi
- Safe deposit box
- 24-hour reception
- Express check-in/ -out
- Rooms/ Facilities for disabled
- Wheelchair access
- 24-hour security
- Locker room
- Smoke detectors
- Fire extinguishers
- Key card access
Room features
- Air conditioning
- Heating
Location
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