Now Now Noho (Adults Only) | City stay in New York | Book Now

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Key details

About the Hotel

338 Bowery, New York, New York, United States, NY 10012

Close to Union Square

Very good

7.7

/10

4.7

Loved by guests

Impeccably clean hotel
Cute staff
Comfortable beds
Convenient bathrooms

"The "roomette" itself really felt like being in a very nice train sleeper car - complete with tiny mirrored vanity."

Jkdvt from United States

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"The beds were very comfortable despite the fact that the rooms were small."

Nadia from Argentina

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"The location is unbeatable - surrounded by progressive downtown restaurants, great bars, and quick subway access to the rest of the city."

Robert M

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Compact Sleeper Cabins

Now Now Noho offers single-occupancy sleeper cabins ranging from 27 to 57 sq ft, inspired by European train cars and Japanese capsule hotels. Each cabin includes a 74-inch bed, storage space, a desk, and a vanity mirror. Cabins have lockable doors and partially open ceilings with acoustic baffles for airflow. Shared lockable bathrooms feature Grown Alchemist toiletries and Dyson Supersonic hairdryers. Rooms include Garnier-Thiebaut linens, Wright mattresses, Brooklinen robes, and sound machines.

Tech & Social Spaces

The hotel provides Apple iPads, Therabody SmartGoggles, Solawave masks, and Meta Quest VR goggles for rent. The guest lounge has a Connections Board for travelers, stand-up desks, and a coffee station. Women+ floors cater to women, non-binary, and gender non-conforming guests. No TVs are in cabins, but soundproof headphones are available.

Lower Manhattan Location

Now Now Noho is on Bowery, where the East Village, Lower East Side, SoHo, and West Village meet. It's 600 meters from NYU, 3 km from the Empire State Building, and near the Whitney Museum, One World Trade Center, and the 9/11 Memorial. The Bleecker Street subway station (6 train) is two blocks away, with connections to the B, D, F, and M lines.

Group & Business Stays

The hotel accommodates groups like corporate teams, film crews, and university programs. Business travelers get locked-in rates. No elevators are available, but ADA-compliant rooms are on the ground floor. Luggage storage lockers are provided, and housekeeping services occur every third day.

House Rules & Policies

No smoking, vaping, or food in cabins. Cell phone calls are restricted to shared areas. Rooms are single-occupancy only. Minimum stay is 5 days, maximum 15. Check-in includes a welcome drink. Membership offers discounted rates and perks like free slippers after 5 nights.

Must-do experiences

Stroll through the High Line for stunning city views and art.
Try the New York-style bagels at Russ & Daughters on Orchard St.
Catch a live jazz show at the iconic Blue Note club in Greenwich.
Visit the Tenement Museum for a deep dive into immigrant history.
Explore the Chelsea Market for diverse food options and local shops.

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Guest Emotional Experience

Safe HavenSecurity Ensured

“I love it how smart the place is. The entrance to any door is only with card,i felt very safe.”

Leticia from United States

Explorers, Not TouristsPerfect Location

“Also, NoHo is a perfect location for this kind of place.”

Jonathan S

Quiet Nights for Busy DaysRestful sleep

“Super good experience, beds were a dream with sheets and 2 types of pillows, bathrooms and showers clean, and even though rooms are amongst the smallest in NYC I slept super well.”

Patrick L

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Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.

Premium Cozy Sleeper Cabin Open Ceiling

2 persons

4 m²

1 Single bed

Air conditioning

room details

Women Now or Never Cabin Open Ceiling

2 persons

5 m²

1 Single bed

Air conditioning

room details

Premium Now or Never Cabin Open Ceiling

2 persons

5 m²

1 Single bed

Air conditioning

room details

Women Sleeper Cabin Open Ceiling

2 persons

3 m²

1 Single bed

Air conditioning

room details

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Check Dates & Room Rates

See what's available for your travel dates

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay

General

No smoking on site
Free Wi-Fi
Safe deposit box
24-hour reception
Express check-in/ -out
No pets allowed
Rooms/ Facilities for disabled
Wheelchair access
24-hour security
Locker room
Smoke detectors
Fire extinguishers
Key card access

Room features

Air conditioning
Heating

Location

338 Bowery, New York, New York, United States, NY 10012

Map view

338 Bowery, New York, New York, United States, NY 10012

City landmarks

Park

The High Line

2.4 km

Museum

World Trade Center Memorial Foundation

2.4 km

Landmark

Empire State Building

2.5 km

Bridge

Brooklyn Bridge

2.3 km

Landmark

Bowery

1.2 km

Park

Washington Square Park

780 m

Square

Times Square

3.6 km

Park

Bryant Park

3.2 km

Mall

One World Observatory

2.3 km

Landmark

Katz's Delicatessen

1.2 km

Museum

9/11 Memorial

2.4 km

Museum

New Museum

930 m

Landmark

Rockefeller Center

3.8 km

Landmark

Chinatown

1.8 km

Market

Union Square

1.1 km

Landmark

SoHo

1.4 km

Library

New York Public Library

3.0 km

Square

Macy's

2.7 km

Landmark

Flatiron Building

1.4 km

Monument

Washington Square Arch

690 m

Monument

African Burial Ground National Monument

1.9 km

University

New York University

750 m

Church

Basilica of St Patrick's Old Cathedral

940 m

Museum

New York City Fire Museum

1.9 km

Museum

Tenement Museum

1.6 km

Landmark

Hudson River Park Trust

2.0 km

Nearby

Square

Astor Place

140 m

Parking area

Webster Hall

270 m

Museum

Merchant's House Museum

430 m

Garden

Elizabeth Street Garden

570 m

Restaurants

Miscelanea NY

190 m

4th Street 63 East

Honeybrains

200 m

372 Lafayette St

Odd Fellows Ice Cream Co

240 m

75 E 4th St

Eileen's Special Cheesecake

840 m

17 Cleveland Pl Frnt A

Cafe Habana

470 m

17 Prince Street @ Elizabeth

Blue Ribbon Fried Chicken

280 m

28 East 1st Street

Bite

320 m

335 Lafayette St

La Colombe Torrefaction

270 m

400 Lafayette St

Gasoline Alley Coffee

340 m

325 Lafayette St

Bleecker Street Bar

340 m

56 Bleecker St

Whole Foods Market

340 m

95 E Houston St

Explore New York

Local Highlights

Bowery

14 minutes' walk

The Bowery boasts a rich history and vibrant street art scene, perfect for those interested in urban culture.

Washington Square Park

10 minutes' walk

Washington Square Park features beautiful landscapes and a lively atmosphere, ideal for relaxation or people-watching.

New Museum

12 minutes' walk

Renowned for contemporary art, the New Museum houses innovative exhibits and offers engaging public programs.

Chinatown

20 minutes' walk

Chinatown showcases vibrant culture with its bustling markets and authentic restaurants, true to its heritage.

Yoga in the Park

10 minutes' walk

Join a local yoga class at Washington Square Park for a relaxing session amidst nature, typically held every weekend.

Brooklyn Bridge Walk

25 minutes' walk

A walk across the iconic Brooklyn Bridge offers stunning views of the skyline, with guided tours available.

Cafe Habana

6 minutes' walk

Café Habana offers a lively atmosphere with Cuban-Mexican dishes, such as their famous corn elote.

Katz's Delicatessen

15 minutes' walk

This iconic deli serves up classic pastrami sandwiches and has a nostalgic vibe, perfect for a quick bite.

Webster Hall

4 minutes' walk

Webster Hall hosts live music events and DJ nights in a historic venue, popular among locals for nightlife.

New York Comedy Club

15 minutes' walk

Offering a mix of well-known headliners and up-and-coming comedians, this club provides a fun night out for all ages.

Getting around

City Centre

New York23 min · 1.9 km

Airports

LaGuardia Airport (LGA)24 min · 15.7 km

Newark Liberty International Airport (EWR)37 min · 24.2 km

Train

Canal Street15 min · 1.2 km

Brooklyn Bridge – City Hall24 min · 2.0 km

Underground

Bleecker Street Station3 min · 200 m

Bus

Bus stop2 min · 100 m

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Property information and rules

Check-in

from 15:00-23:00

Check-out

from 10:00-11:00

Internet

is available in for free.

Pets

Pets are not allowed.

Number of rooms:

177

Questions of the users

About Now Now Noho (Adults Only)

Is there a direct phone number to reach the hotel for inquiries before booking?

12 November 2024

A phone line will be available for direct contact with the property, although the hotel is not yet open. Assistance is available for any questions you may have.

Can you clarify the bathroom situation at the hotel? Are they private or shared?

19 January 2025

The bathrooms are shared but are designed for privacy; each toilet and shower room has locking doors for individual use.

What size are the sleeper cabins offered at the hotel?

07 March 2024

The cozy sleeper cabins range from 27 sq. ft. (2.5 sq. m) to 57 sq. ft. (5.3 sq. m), featuring a single bed, storage, and a locking door.

Are in-room entertainment options available for guests?

14 February 2025

While there are no TVs in the cabins, guests can rent technology such as iPads, gaming consoles, and virtual reality devices for their enjoyment.

Are hairdryers provided at the hotel for guests to use?

25 April 2024

Dyson Supersonic hairdryers are available in the lower-level bathrooms for guest use, ensuring a quiet environment as there are no sleeper cabins on that floor.

What does a Women+ floor entail within the hotel?

11 June 2025

The Women+ designated floor includes guest cabins and bathrooms intended for women, non-binary, and gender non-conforming travelers seeking a comfortable atmosphere.

Is it possible to book accommodations for groups?

30 July 2024

Group reservations are welcome, and arrangements can be made to secure an entire wing of the hotel depending on the size of your group.

What are the house rules guests need to know about?

02 August 2025

The house rules include no smoking or vaping, no food in cabins, and quiet hours to ensure a pleasant experience for all guests.

How does the location of the hotel benefit guests?

09 September 2024

Situated where SoHo, the Lower East Side, and East Village converge, the hotel provides easy access to numerous attractions and subway lines just steps away.

What are some complimentary amenities offered during a stay?

17 October 2024

Guests can enjoy complimentary Wi-Fi, access to a 24-hour front desk, a guest lounge, and a selection of curated bath products to enhance their experience.