NOW NOW NOHO (ADULTS ONLY), New York – A Smart Stay in the City
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Key details
About the Hotel
338 Bowery,
New York,
New York,
United States,
NY 10012,
New York State
-
Close to Union Square
Very good
7.8
/10
4.7
/5
Loved by Now Now Noho (Adults Only) Hostel guests
Impeccably clean hotel
Cute staff
Comfortable beds
Convenient bathrooms
"The "roomette" itself really felt like being in a very nice train sleeper car - complete with tiny mirrored vanity."
Jkdvt from United States
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"The beds were very comfortable despite the fact that the rooms were small."
Nadia from Argentina
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"The location is unbeatable - surrounded by progressive downtown restaurants, great bars, and quick subway access to the rest of the city."
Robert M
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Compact Sleeper Cabins
Now Now Noho offers single-occupancy sleeper cabins ranging from 27 to 57 sq ft, inspired by European train cars and Japanese capsule hotels. Each cabin includes a 74-inch bed, storage space, a desk, and a vanity mirror. Cabins have lockable doors and partially open ceilings with acoustic baffles for airflow. Shared lockable bathrooms feature Grown Alchemist toiletries and Dyson Supersonic hairdryers. Rooms include Garnier-Thiebaut linens, Wright mattresses, Brooklinen robes, and sound machines.
Tech & Social Spaces
The hotel provides Apple iPads, Therabody SmartGoggles, Solawave masks, and Meta Quest VR goggles for rent. The guest lounge has a Connections Board for travelers, stand-up desks, and a coffee station. Women+ floors cater to women, non-binary, and gender non-conforming guests. No TVs are in cabins, but soundproof headphones are available.
Lower Manhattan Location
Now Now Noho is on Bowery, where the East Village, Lower East Side, SoHo, and West Village meet. It's 600 meters from NYU, 3 km from the Empire State Building, and near the Whitney Museum, One World Trade Center, and the 9/11 Memorial. The Bleecker Street subway station (6 train) is two blocks away, with connections to the B, D, F, and M lines.
Group & Business Stays
The hotel accommodates groups like corporate teams, film crews, and university programs. Business travelers get locked-in rates. No elevators are available, but ADA-compliant rooms are on the ground floor. Luggage storage lockers are provided, and housekeeping services occur every third day.
House Rules & Policies
No smoking, vaping, or food in cabins. Cell phone calls are restricted to shared areas. Rooms are single-occupancy only. Minimum stay is 5 days, maximum 15. Check-in includes a welcome drink. Membership offers discounted rates and perks like free slippers after 5 nights.
Must-do experiences
Stroll through the High Line for stunning city views and art.
Try the New York-style bagels at Russ & Daughters on Orchard St.
Catch a live jazz show at the iconic Blue Note club in Greenwich.
Visit the Tenement Museum for a deep dive into immigrant history.
Explore the Chelsea Market for diverse food options and local shops.
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Choose the Room
From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Premium Cozy Sleeper Cabin
2 persons
45 sq. feet
1 Single bed
Air conditioning
room details
Women Now or Never Cabin
2 persons
55 sq. feet
1 Single bed
Air conditioning
room details
Premium Now or Never Cabin
2 persons
55 sq. feet
1 Single bed
Air conditioning
room details
Women Sleeper Cabin
2 persons
35 sq. feet
1 Single bed
Air conditioning
room details
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Amenities
Thoughtfully designed amenities for a comfortable & memorable stay
Facilities:
Great
8.0/10Review score
General
No smoking on site
Free Wi-Fi
Safe deposit box
24-hour reception
Express check-in/ -out
No pets allowed
Rooms/ Facilities for disabled
Wheelchair access
24-hour security
Locker room
Smoke detectors
Fire extinguishers
Key card access
Room features
Air conditioning
Heating
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Now Now Noho (Adults Only) Hostel Location
338 Bowery,
New York,
New York,
United States,
NY 10012,
New York State
Map view
338 Bowery,
New York,
New York,
United States,
NY 10012,
New York State
City landmarks
Park
The High Line
1.5
mi
Museum
World Trade Center Memorial Foundation
1.5
mi
Landmark
Empire State Building
1.6
mi
Bridge
Brooklyn Bridge
1.4
mi
Landmark
Bowery
3900 ft
Park
Washington Square Park
2600 ft
Square
Times Square
2.2
mi
Park
Bryant Park
2.0
mi
Mall
One World Observatory
1.4
mi
Landmark
Katz's Delicatessen
3900 ft
Museum
9/11 Memorial
1.5
mi
Museum
New Museum
3100 ft
Landmark
Rockefeller Center
2.4
mi
Landmark
Chinatown
1.1
mi
Market
Union Square
3500 ft
Landmark
SoHo
4700 ft
Library
New York Public Library
1.9
mi
Square
Macy's
1.7
mi
Landmark
Flatiron Building
4600 ft
Monument
Washington Square Arch
2300 ft
Monument
African Burial Ground National Monument
1.2
mi
University
New York University
2500 ft
Church
Basilica of St Patrick's Old Cathedral
3100 ft
Museum
New York City Fire Museum
1.2
mi
Museum
Tenement Museum
5100 ft
Landmark
Hudson River Park Trust
1.2
mi
Nearby
Square
Astor Place
500 ft
Parking area
Webster Hall
900 ft
Museum
Merchant's House Museum
1500 ft
Garden
Elizabeth Street Garden
1900 ft
Restaurants
Miscelanea NY
700 ft
4th Street 63 East
Honeybrains
700 ft
372 Lafayette St
Odd Fellows Ice Cream Co
800 ft
75 E 4th St
Eileen's Special Cheesecake
2800 ft
17 Cleveland Pl Frnt A
Cafe Habana
1600 ft
17 Prince Street @ Elizabeth
Blue Ribbon Fried Chicken
1000 ft
28 East 1st Street
Bite
1100 ft
335 Lafayette St
La Colombe Torrefaction
900 ft
400 Lafayette St
Gasoline Alley Coffee
1200 ft
325 Lafayette St
Bleecker Street Bar
1200 ft
56 Bleecker St
Whole Foods Market
1200 ft
95 E Houston St
Explore New York
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Bowery
14 minutes' walk
The Bowery boasts a rich history and vibrant street art scene, perfect for those interested in urban culture.
Washington Square Park
10 minutes' walk
Washington Square Park features beautiful landscapes and a lively atmosphere, ideal for relaxation or people-watching.
New Museum
12 minutes' walk
Renowned for contemporary art, the New Museum houses innovative exhibits and offers engaging public programs.
Chinatown
20 minutes' walk
Chinatown showcases vibrant culture with its bustling markets and authentic restaurants, true to its heritage.
Yoga in the Park
10 minutes' walk
Join a local yoga class at Washington Square Park for a relaxing session amidst nature, typically held every weekend.
Brooklyn Bridge Walk
25 minutes' walk
A walk across the iconic Brooklyn Bridge offers stunning views of the skyline, with guided tours available.
Cafe Habana
6 minutes' walk
Café Habana offers a lively atmosphere with Cuban-Mexican dishes, such as their famous corn elote.
Katz's Delicatessen
15 minutes' walk
This iconic deli serves up classic pastrami sandwiches and has a nostalgic vibe, perfect for a quick bite.
Webster Hall
4 minutes' walk
Webster Hall hosts live music events and DJ nights in a historic venue, popular among locals for nightlife.
New York Comedy Club
15 minutes' walk
Offering a mix of well-known headliners and up-and-coming comedians, this club provides a fun night out for all ages.
Getting around
City Centre
New York23 min
·
1.2
mi
Airports
LaGuardia Airport (LGA)24 min
·
9.8
mi
Newark Liberty International Airport (EWR)37 min
·
15.0
mi
Train
Canal Street15 min
·
4000 ft
Brooklyn Bridge – City Hall24 min
·
1.2
mi
Underground
Bleecker Street Station3 min
·
700 ft
Bus
Bus stop2 min
·
400 ft
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Property information and rules
Check-in
from 15:00-23:00
Check-out
from 10:00-11:00
Internet
is available in for free.
Pets
Pets are not allowed.
Number of rooms:
176
Guest Ratings & Reviews
Real Guest Experiences & Ratings
Review score
Based on 355 verified reviews
7.7/10
Very good
78%
Recommend
Cleanliness
8.4/10
Comfort
8.3/10
Facilities
8.0/10
Free WiFi
8.8/10
Location
9.4/10
Staff
8.8/10
Value for money
7.8/10
Pros
Comfortable bed
Friendly staff
Good location
Cons
Excessive noise
Hidden charges
Guest reviews
based on 603 reviews
7.8/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.
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Questions of the users
About Now Now Noho (Adults Only)
Is there a direct phone number to reach the hotel for inquiries before booking?
12 November 2024
A phone line will be available for direct contact with the property, although the hotel is not yet open. Assistance is available for any questions you may have.
Can you clarify the bathroom situation at the hotel? Are they private or shared?
19 January 2025
The bathrooms are shared but are designed for privacy; each toilet and shower room has locking doors for individual use.
What size are the sleeper cabins offered at the hotel?
07 March 2024
The cozy sleeper cabins range from 27 sq. ft. (2.5 sq. m) to 57 sq. ft. (5.3 sq. m), featuring a single bed, storage, and a locking door.
Are in-room entertainment options available for guests?
14 February 2025
While there are no TVs in the cabins, guests can rent technology such as iPads, gaming consoles, and virtual reality devices for their enjoyment.
Are hairdryers provided at the hotel for guests to use?
25 April 2024
Dyson Supersonic hairdryers are available in the lower-level bathrooms for guest use, ensuring a quiet environment as there are no sleeper cabins on that floor.
What does a Women+ floor entail within the hotel?
11 June 2025
The Women+ designated floor includes guest cabins and bathrooms intended for women, non-binary, and gender non-conforming travelers seeking a comfortable atmosphere.
Is it possible to book accommodations for groups?
30 July 2024
Group reservations are welcome, and arrangements can be made to secure an entire wing of the hotel depending on the size of your group.
What are the house rules guests need to know about?
02 August 2025
The house rules include no smoking or vaping, no food in cabins, and quiet hours to ensure a pleasant experience for all guests.
How does the location of the hotel benefit guests?
09 September 2024
Situated where SoHo, the Lower East Side, and East Village converge, the hotel provides easy access to numerous attractions and subway lines just steps away.
What are some complimentary amenities offered during a stay?
17 October 2024
Guests can enjoy complimentary Wi-Fi, access to a 24-hour front desk, a guest lounge, and a selection of curated bath products to enhance their experience.
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